Sony FE 28-70mm f2 GM Lens

Sony FE 28-70mm f2 GM Lens

Rental price per day $ 80.00

  • Full-Frame | f/2 to f/22
  • Ultra-Fast Standard Zoom
  • Four XD Linear AF Motors, Floating Focus
  • Min. Focus: 1.2′ Throughout Zoom Range
  • Aperture De-Click and Lock Switches
  • Zoom Smoothness Switch
  • XA and Super ED Elements
  • Nano AR Coating II and Fluorine Coating
  • Dust and Moisture-Resistant Construction
  • Rounded 11-Blade Diaphragm

Description

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony’s first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.

Sony’s G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.

  • Constant f/2 maximum aperture is a full stop faster than an f/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.
  • XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.
  • Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.
  • Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2′ minimum focusing distance.
  • Rounded 11-blade diaphragm results in smooth, circular bokeh quality.
Designed for Hybrid Shooters
As a lens equally suited for photography and filmmaking purposes, the 28-70mm f/2 GM has a number of useful features in its design to benefit its hybrid use:
  • Four XD (extreme dynamic) linear motors generate fast and responsive AF performance that’s equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.
  • Internal focusing design promotes quicker focusing speeds and maintains the lens length during use.
  • Short-throw zoom design means the lens only extends 0.7″ when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.
  • Focus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.
  • Manual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.
  • The lens weighs 2 lb, however much of this weight is placed at the rear of the barrel for a balanced design that promotes comfortable handheld use.
Portable and Nimble Design
Despite its huge maximum aperture and versatile range, this 28-70mm f/2 still manages a portable, relatively lightweight design that’s suitable for handheld shooting and everyday use.
  • Measuring 5.5″ long and weighing 2 lb, this lens is 28% larger and 24% heavier than the 24-70mm f/2.8 GM II while managing to be twice as bright.
  • Manual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the ‘A’ position for camera-based aperture switching.
  • Two programmable focus hold buttons and a focus mode switch for intuitive focus control.
  • Zoom smoothness switch for changing between Smooth and Tight zoom ring torque.
  • Hybrid construction uses both metal and plastic components to maximize both durability and a low weight design.
  • Dust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.
  • Front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.
  • Included lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).

INSPECTION - The customer agrees that the equipment supplied by Able and listed below (The Equipment) is received in good working order and suitable for use and that the Renter is familiar with its operation. On return of Equipment Able staff will inspect all items if the Renter does not wait for inspection Able Video & Multimedia may charge Renter for any damaged found during inspection.


PAYMENT - The Renter agrees to pay Able rental charges until the equipment is returned in good working order and any other applicable charges specified in this agreement.



LATE RETURN - The Renter agrees to return the equipment to Able’s facility on time or pay extra rental charges due on a pro rata basis.


BREAKDOWN - The Renter shall notify Able Video and Multimedia of any breakdown of the Equipment and not attempt repairs. The Renter will not interfere in any way with any mechanical fittings or appliances attached to or forming part of the Equipment or, without the written consent of Able, have any repairs effected thereto by any person other than an employee of Able or such person as Able may nominate. The Renter agrees to accept Able or it’s qualified repairer’s determination as to whether the Equipment is faulty and the cause of the breakdown.


DAMAGE - The Renter agrees to pay for damage to the equipment. In the case of damage or injury (by fire, storm or through any cause whatsoever) to/by the equipment, it is agreed that the cost of repair, replacement or damages as the case may be (and any charges payable according to this agreement), shall be paid by the Renter to Able on demand. Any such charges may be deducted from a deposit (if taken) left by the Renter and the Renter shall pay the excess to Able Video and Multimedia on demand.

COMPENSATION - The customer agrees to pay for the cost of equipment lost or stolen.The Customer shall also pay to Able Video and Multimedia on demand a sum equal to the rental charges which Able Video and Multimedia could have obtained for the period from the date of commencement of the rental of the equipment damaged, lost or stolen to the date of receipt by Able Video and Multimedia of Payment of the repair or replacement.

INDEMNITY- The customer is responsible for accidents caused by use of the equipment.The Customer indemnifies, and keeps indemnified, Able Video and Multimedia in respect of its liability for personal injuries, property damages and any associated legal expenses arising out of any accident which might be caused by or contributed to by, or arise out of the use, operation or handling of the equipment during the term of rental.

RECOVERY OF EQUIPMENT - Able Video and Multimedia has the right to recover the Equipment if charges are not paid and the renter is responsible for any costs associated with the recovery process.

NO WARRANTY OR GUARANTEE – Able gives no warranty, express or implied, as to description, quality, merchantability, fitness for any particular purpose, productiveness, or any other matter of operation of the Equipment and accepts no responsibility for it’s use by the Renter. The Renter hereby waives any such remedies, warranties, guarantees or liabilities, expressed or implied, arising by law or otherwise, against Able.

GENERAL OBLIGATIONS OF CUSTOMER

The customer is responsible for pickup and delivery/return from/ to Able Video and Multimedia’s facility during business hours unless otherwise stated in this agreement. The equipment shall not be considered returned until a full inventory has been completed and any missing equipment or replacements for damaged parts have been delivered to Able Video and Multimedia’s facility.

The Customer acknowledges that all equipment rented remains the property of Able Video and Multimedia at all times and the Customer will not sell, charge, pledge or part with possession of the equipment.

The Renter shall insure, at their expense, all the Equipment at all times during the rental, for full replacement cost and for loss of use of the Equipment. Coverage must begin from before the time the Renter takes delivery of the Equipment and continue until the time the Equipment is returned and the rental expires. The Renter shall insure for risk coverage that is greater or equal to the replacement cost of all Equipment and any rental or other charges payable under this agreement, including transit/shipping, Public & other Liability Coverage, Property Insurance and Workers Compensation Insurance, prior to taking delivery of Equipment. Such insurance shall be written by reputable insurers. Notwithstanding this paragraph, the Renter shall remain primarily liable to Able for full performance under the terms and conditions of this Rental agreement and Able may enforce it’s remedies directly against the Renter without resort to their insurance.

Upon taking taken delivery of the equipment, the Renter’s responsibility includes, but is not limited to, risks while in transit, at all locations named and unnamed, and while in use, or storage at Able Video and Multimedia’s facility. The Renter’s responsibility is discharged when the equipment is returned and the rental term has expired. Equipment will not be deemed to have been returned until all of the following conditions have been met: 1) property has been brought back to the premises during normal business hours; 2) an inventory has been completed and a missing and damaged list has been compiled, if needed; and 3) the term of the Rental Contract has expired.

The Customer acknowledges having received the equipment in good working order and condition. The Customer may test the equipment at Able Video and Multimedia’s facility before taking delivery to ensure it is in good working order and condition prior to taking delivery. The Customer will use the equipment in a careful and proper manner and permit only skilled and experienced personnel to use the equipment and will not use the equipment in connection with any dangerous or hazardous activity.

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